If you’re running a basic traffic campaign (now called consideration campaign), you really want to give yourself four weeks minimum. Why? Because we know that on Pinterest, things take time. When you get ready to run your first campaign, how do you decide how long to run it, and how much to spend? Can you run an ad for a week and only spend $5 per day and expect to see success? Or do you need to go in for the long haul?Įlysha doesn’t recommend running an ad for a week. How Long Should You Run Your Pinterest Ads Campaign?

You will get an idea of what your CPA is. This type of ad campaign also gives you a baseline for your stats. You will discover how your audience interacts with your ads. Elysha likes to ask, “What does it cost you to keep the lights on and the coffee pouring?” If you don’t know what your CPA is, one of the easiest ways to find out is by running a Pinterest Ads traffic campaign (now called Consideration campaigns). The first thing you need to know is exactly what your CPA (cost per action) is. the bottom dollar is what really matters. The entire goal of using Pinterest Ads is to increase your reach and expand your exposure. The most important thing to know before embarking on your first campaign is to know your worth. What You Need to Know Before Running Your First Pinterest Ads Campaign They can help you reach your goals more quickly, thereby allowing your business to grow more quickly as well. More important though is the fact that Pinterest ads can be a huge help to your business. They will continue to push ads in order to continue to grow. That’s a great question and one that we can definitively answer.įirst, Pinterest ads are important to Pinterest because it’s the way that Pinterest makes money. If you‘ve never run a Pinterest ad campaign before, you might be asking the question, why should I even bother? What’s the benefit for me and my business? What to Expect from Your First Pinterest Ads Campaign on Pinterest Why Are Pinterest Ads So Important?

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